Now that advertising is complete, its time to return to my MBA exam prep/online discussion.
Earlier today I was looking for a definition of strategy. What is strategy? The lecturer has provided 'three foundation writers' and I like these:
Porter: "competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform d...ifferent activities than rivals to deliver a unique mix of value".
This one is good too: Hamel and Prahalad (1990) "the essence of strategy lies in creating tomorrow's competitive advantages faster than competitors can mimic the ones you possess today".
And this is why I love MBA: Sun Tzu 'The art of war'....the smartest strategy in war is the one that allows you to achieve your objectives without having to fight.
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